Interesting how just weeks ago, before the fed rate pause, analysts were hammering Apple’s price target down to 60. Some even had worse sentiment not mentioning, becuase it simply shows how narrowminded analysts can be. In fact, I love playing against the analysts advice. I love gaming analysts. Opportunity is found in what the market is not paying attention to, or has got all wrong. I ask myself if any of the analysts assigned to Apple even own an iPod or really are inspired by the business model, the process, the creativity. One of my biggest rules to investing is to only invest in tangible companies: one’s you have first experience with, be it on a consumer or professional level.
I guess I can’t blame the analysts, as they have to play risk-averse ball in order to appease the masses. No one wants to lose their retirement on tech (again) right? I don’t have to play no contact, however, and if the anlaysts had picked up on the subtle clue in the quarterly report given by the Apple CFO that the iPhone was indeed a reality, you could have caught Apple at low 60’s.
Now, Apple does happen to be up 8% in two days 
since the announcement of the iPhone, and the analysts are of course, upgrading after the stock has already gone up. Thank the analysts when the stock pulls back as most would after such a rally (hint: if I bought Apple at 50, its recent 52 week low, I would consider selling at 72, lest I be considered greedy. You can’t beat 50% in 3 months on a blue-chip).
I set my target price for Apple at 75. I’m going to play hardball and ride it out to 85 just to save commissions on the sale. I strongly believe in setting targets for stock plays, as opposed to Index funds. Set a goal, score and go home. Don’t expect lightning to keep striking in the same place indefinitely. Same goes for any gamble. That’s why I’ve never lost money gambling. I wish I could say the same for the stock market. 
And yes, I’m even more excited about the iPhone! My mobile contracts about to expire and my beloved SE t610 is on it’s last legs after 3 years of dutiful service.
